At 605sqm, the Kartell store is a planet of its own. Comprised of it’s own landscape, sky and sun, the planet is home to the brand’s vast array of colourful plastic products.

A smooth landscape takes over the whole space. The costumers entering the shop are impelled to discover every corner of the peculiar land, on which the products are dis- played. The digital sky covers the majority of the ceiling. It is an interactive screen that hosts Kartell’s website. It serves as a reference to ind the complete collection and also in- formation about the brand, thus blurring the border between the online and offline shop- ping experience. The sun is a light installation and is a key element of the space. It changes colours throughout the day producing different atmospheres, and giving the planet its very own system of light and time. The planet’s geological and technological features as well as its atmosphere create a new immersive and enticing retail experience.