This project involved collaborating with Virtue Worldwide (VICE Arabia) on a winning pitch, focusing on art direction through illustrations, installations, and photography representing Sharjah, which means "the rising sun." A series of illustrations was created, alongside three installation concepts designed to be spread across different cities, serving as portals into the world of Sharjah. Each installation features elements like the sun, water, and artifacts that either complement or provide the host city with a taste of Sharjah. Additionally, street life in Sharjah was documented through photography as part of the research process.